Guides
Our guides explain, with sources, how a Quebec service SMB can be found on Google and cited by AI assistants, automate its work without losing control, and calculate what its marketing and sales really cost. Every guide is dated and reviewed.
In-depth guides
Getting found on Google and cited by AI: SEO, AEO and GEO for Quebec small businesses
A complete guide for Quebec SMBs: technical and local SEO, direct answers, structured data, AI crawlers, llms.txt and measurement. No ranking promises.
How to automate a service business in Quebec: the complete guide
Bookings, dispatch, follow-up, reminders, Law 25 and CASL: what a Quebec service business can automate, what should stay human, and where to start.
What marketing and sales really cost a Quebec SMB in 2026: agency, in-house team or software
Agency, in-house team or software: a costing method, cost lines, payroll taxes and labelled 2026 estimates for Quebec service businesses. Run your own numbers.
Practical guides
A complete Google Business Profile, one field at a time
Eligibility, name, category, service area, hours, photos and reviews: fill in your Google Business Profile by Google's own rules, one field at a time.
How to calculate the return on business management software for a service business
The ROI formula, hours recovered, loaded hourly cost and payback period: a cautious, step-by-step method with a fully worked example for service businesses.
How to choose business management software for a service company
Weighted scoring, vendor questions, Law 25, data hosting and portability: a practical method for choosing management software for a Quebec service business.
How to reduce no-shows in a service business
What a missed appointment really costs, what research says about text reminders, when to send them and what CASL allows. A practical guide for service SMBs.
Human approval for AI agents: what a small business should sign off on
Which AI agent actions need sign-off, how to rank the risk, what Law 25 and Canada's AI code say, and how long review really takes in a small service business.
Local SEO in Quebec: getting found in the towns you serve
Town pages, French and English versions, Google profile, compliant reviews: how a Quebec service business gets found near its customers without cloned pages.
Measuring your visibility in Google and AI engines, without fooling yourself
Search Console, Bing Webmaster Tools and a fixed set of questions tested monthly: a simple way to see whether Google and AI assistants cite your business.
Quebec's Law 25: what a service business must do, section by section
Privacy officer, consent, vendors, incidents, retention and penalties: Quebec's Law 25 explained section by section for small service businesses in Quebec.
Showing up in ChatGPT, Claude and Perplexity: what a small business controls
Which AI crawlers to let in, how to write robots.txt and what content AI engines can actually cite. A practical guide for Quebec service businesses.
Structured data for a service business: what to mark up in 2026
JSON-LD, LocalBusiness, Service: which structured data a service business should publish, which no longer helps on Google, and how to test it properly.
What a marketing agency costs in Quebec, and how to compare two quotes
Retainer, hourly rate or share of ad spend: how agencies bill, and the questions to ask so you can compare two quotes properly before you sign anything.
Writing an FAQ that still pays off in Google and in AI answers
FAQ rich results left Google in May 2026. Here's how to write an FAQ that still helps customers, earns snippets and feeds AI answers. A guide for SMBs.
Read next
Pilotiko integrations
Google Calendar, Outlook, Zoom, Stripe, LinkedIn, Cloudflare, Twilio and more: what each Pilotiko connection does today, with its status read from the code.
An office for every trade
Pilotiko adapts to your trade: plumbing, cleaning, HVAC, renovation, clinics, accountants, auto repair and more, with real examples for each one.
Free tools for service businesses
Free calculators and tools for Quebec service SMBs: employee cost, 24/7 staffing, missed calls, Google and AI visibility audit, JSON-LD and FAQ generators.